© 2023


Dawood Rafaqat - Your Partner in Lead Generation in Dubai

Hey there!

My name is Dawood Rafaqat, and I’m a business development genius who loves to dabble in all things digital. I believe in being a jack-of-all-trades cause why specialize in just one thing when you can do so much more, right?

I’ve been in the game for over 7 years now, working with some big names in the biz. You name it, I’ve done it – business branding, marketing, lead generation. graphics, videos, websites, development, content writing, you get the picture.

When I’m not busy hustling, I love to help people out with their careers as a counselor. And in my spare time, you can catch me clutching in Tekken – I’m a total fanatic!

Feel free to check out my work experience below, or take a peek at my favorite case studies. Thanks for stopping by, and don’t hesitate to reach out to me!


May 2022 – May 2023

“Success doesn’t guarantee universal acknowledgment, but being acknowledged by those around you is a testament to your journey. True success is found in the impact you make on the lives of others and the relationships you cultivate along the way.”

Enfield Royal Clinics

Digital Marketing Manager / SEO Team Lead

  • Managed a team of SEO Executives and Content Writers to kickstart website projects, drive traffic and generate leads for a clinic opened in Dubai and Saudi Arabia.
  • Designed landing pages, strategized and implemented marketing strategies and conversion trackers for google search ad campaigns to maximize lead generation through web medium.
  • Managed up to 1.5 Million ad budget to optimize conversion rate while attaining a decrease of 70% in cost-per-conversion within the first three months.
  • Proactively generated performance and forecasting reports for the executive team across all managed accounts to ensure revenue and profitability are in-line with the company’s goals.
  • Executed large-scale Facebook and Instagram advertising campaigns and deployed lead generation tactics to bring 100+ new leads daily.
Feb 2022 – May 2022

“Once you’ve reached a threshold of capability, watch as opportunities gravitate towards you. Your expertise becomes a magnet, attracting new possibilities and opening doors to paths you never thought possible.”

Azad Kashmir Police Department

IT Consultant

  • Provided strategic advisory to the Inspector General (IG) for future planning and IT requirements for implementation of the department’s goals.
  • Collaborated with the police division to evaluate and implement state-wide online complaint management and driving license verification system.
  • Facilitated the digital transformation program within the police department.
Aug 2021 – Mar 2022

“No matter where you stand, there is always room to grow and an abundance of knowledge to gain. Embrace every opportunity as a chance to learn, for true growth lies in the continuous pursuit of knowledge and self-improvement.”


Creative Director

  • Developed the company’s initial pitch offerings and brand story based on qualitative market analysis and winning multi-year contracts.
  • Directed creative management and maintained a robust incentive-based working environment.
  • Created public relations plan to increase brand recognition, contracts, sales and public exposure.
  • Managed all social media platforms and implemented out-of-the-box content ideas to set the brand apart from competitors.
  • Developed a solid client base of new and existing clients by maintaining client satisfaction and quality.
  • Renovated brand identities for numerous clients and built brand strategies based on contemporary media standards.
Jul 2020 – Jul 2021

“Credibility is earned by working hard, going the extra mile, and consistently delivering exceptional results. It’s through this dedicated effort that trust is won, laying the foundation for lasting success.”

Constantine PR & Communications

Digital Portfolio Lead

  • Provided creative strategies for video-centric presentations in response to RFPs and sales-driven requests.
  • Translated strategic goals/objectives for clients (such as Global Industrial Defence Solutions – GIDS, Howdy, Touchstone Communications and Savour Foods) into creative video and graphics-based solutions.
  • Created web design standards for clients (such as Pakistan Fintech Network, Winston Mall, Silverbell Marketing, Invigo Energy and Medikay Cardiac Centre).
  • Assisted in the planning and execution of various corporate events (such as AMC4, Earthlink and OCTA).